ALL ABOUT THE VEGGIE BASE
QUOTE FROM PHILIP BULL, MANAGING DIRECTOR, IN THE BRITISH BAKER MAGAZINE ARTICLE ON NEW TRENDS IN PIZZA BASES
Featuring our new Della Terra pizza base premixes including spinach, beetroot and sweet potato vegetable powders.
By incorporating vegetables into bases and reducing the amount of carbohydrates, manufacturers are helping consumers satisfy their love of pizza while getting more of their five-a-day.
"Cauliflower pizza is the most popular," says Manon Van Essen, founder of Vegetable pizza base manufacturer Magioni.
"Cauliflower really does look and taste like a 'normal' pizza, so for customers it seems the most tempting."
While increasingly aware of healthy eating, consumers also want foods that are convenient for busy lifestyles, which is contributing to the success of vegetable pizza bases.
"The UK has one of the biggest pizza markets in the world, so I think consumers are ready for a healthy balance," adds Van Essen.
Courgette, pepper, broccoli and pumpkin can result in brightly coloured doughs that can be contrasted with toppings to create something that will appeal to both the eyes and the taste buds.
Dr Oetker recently introduced its Yes It’s Pizza range, which comprises two frozen pizzas with vegetable dough bases in spinach and beetroot varieties, while Eurostar Commodities rolled out a range of four vegetable pizza mixes, including sweet potato, under new brand Della Terra.
“This market is moving quickly. In Italy, specialist pizza chefs are offering bases incorporating liquorice, charcoal and carrot. This is driving pizza into a more premium category,” says Phil Bull, managing director at Eurostar Commodities.
“These alternative flours create a stand-out pizza base that tastes delicious and will satisfy the most discerning healthy eater and hungry kids alike” he adds.
While some may think vegetable bases are a fad, Van Essen believes there is room for growth in the market.
"Shoppers are looking for easy, convenient meals, which are as tasty and authentic as something cooked at home,"
she says, adding that the number of consumers hoping to meet their daily fruit and veg target is also increasing.
Eurostar Commodities UK artisan flour range includes;
Eurostar core brands include Kintaro sushi rice, Frumenta Italian flour, Confucius long grain rice, Crispy Bite pizza flour and Eurostar own brand products. Visit the website http://www.eurostarfoods.co.uk or call + 44 01484 320 516. Innovative products include:
Grandi Molini Italiani (GMI) pizza flours – Pizza Italiana, Pizza Verace and Pizza Dorata
Spelt and Rye Chapati / pizza flour
Eurostar Gluten Free and ‘heat treated’ flours – various sizes & options available
Crispy Bite durum wheat pizza flour
Frumenta pizza and pasta flours - various sizes & options available
Spinach, sweet potato and vegetable flours
Della Terra vegetable base pre-mixes
Della Terra Tomatoes and various Italian sourced tomatoes
Curtoriso rice and risotto mix
Fior di Maiella Italian seasonings
The Donna Chiara pasta range