TRENDS REPORT 2020
Philip Bull, MD, Eurostar Commodities says;
“We are delighted to bring you our forecast of the biggest trends in food manufacturing and ingredients for the coming year. We have been impressed at the level of interest sustained in gluten free and premium ‘healthy’ flour options that have just from gone strength to strength in 2019, and look to continue to do so throughout 2020.
Artisan pizza is flying! The quality in this UK sector is booming, and it’s a hotbed of talent and creativity as we saw at the European Pizza and Pasta show.
There are obvious challenges relating to Brexit that are unresolved and will still be relevant in 2020. It is likely to have some resolution now in the coming year which is very important as the UK imports many of the ingredients that it relies on.
There have been various events impacting rice production in 2019 so we may well see some minimal price increases during 2020 as a result. We are subject to the weather so having very wet weather at the start and end of the growing season in Europe has effected some produce – namely Italian short grain rice used in sushi.
Overall, these are exciting times especially for quality and health which are showing as big trends again this coming year, and indicate positivity and pride for the UK in what we eat.”
Bringing Sushi Home
In 2019 the Rugby World Cup brought 30% more tourists to Japan. One of the biggest things that they took home with them was a renewed vigour for the food. We are going to see people eating higher quality sushi much more frequently. We predict that it is going to become a weekly favourite (rather than a treat) throughout the country with a large numbers of people learning to prepare sushi at home. It has many inherent health benefits as well as being light and sustainable with delicious vegan and plant-based offerings. We also predict that people will be trying lesser known Japanese dishes such as yakitori, and having many more bento boxes for lunch.
2. High quality Gluten Free
Gluten Free is going to step up a gear in terms of quality. Until now, people have had to put up with lots of second rate products which don’t taste as good as their gluten-containing alternatives. We have done extensive research and development, including looking at products globally. We have created versatile flours which can be used to make different products both gluten-free and high quality; for example breads, chapatis, wraps, tortilla, and all manner of high end patisserie and baking. We’re now starting to see high quality core product come through which will influence the flavour, consistency and texture of gluten free baked good throughout the sector.
3. Plant-based flour (vegetable and legumes)
We continue to watch the vegan trend move into the mainstream. As a result we are seeing lots of innovation into non-animal protein. One important way of incorporating additional plant-based protein into a vegan diet is through flours made from legumes and vegetables. Plant based flour is made from 100% ground vegetables (or legumes) and is used as a primary ingredient in breads, pizza bases, pancakes, cakes and much much more. Using plant-based protein like this transforms breads into a fibre full, protein rich nutritious food which offers increased texture and flavour, but will also satisfy hunger and keep people feeling fuller for longer.
Manitoba flour is made by grinding the soft wheat cultivated in the fields between northern America and southern Canada. It is arguably the very highest quality flour in the world and with a price tag to match. It is used for special breads and in slow leavening pizza doughs. With a very high protein content it creates delicious well structured products and we expect to see a clearly labelling of products using Manitoba. We ourselves work to get hold of Manitoba and supply to only the most premium artisans.
5. Semolina bread
We think that following the popularity of sourdough artisanal bakers will experiment with Semolina as a key ingredient. Semolina adds structure and is rich in protein, fibre, and B vitamins. It may support weight loss, heart health, and digestion. Even the mere mention of semolina can strike fear of school dinners into the heart of any gastronome. However, it’s a little known fact that without realising it you are probably eating semolina all the time. We’ve come a long way from the traditional sweetened British pud of our childhoods. Semolina is the coarse pale-yellow flour ground from hard durum wheat and it is used to make traditional pasta and cous cous. It can also be used to make pizza, bread and biscuit doughs as well as gnocchi. Get ready to see semolina bread served for brunch!
5. Signature Pizza (personalized pizza)
As pizza chefs continue to push the boundaries of creativity innovating in the traditional Neapolitan we expect to see chefs putting their own personal take on signature pizza. Typical of this style is the addition of gastronomic elements such as sides, or sauces you that you pour on yourself after serving. Brigi Stamber of Pizza Face in Brighton, and the creator of the serves up an ‘Arts / Beets’ pizza with a side of beetroot puree. It’s as aesthetically pleasing as it is delicious.
6. Jasmine rice
Cambodian rice production is changing and focusing more on growing Jasmine and Organic rice. Cambodia produces large volumes of this high quality rice. Jasmine rice is well known for its fragrance, the sweet aroma of jasmine rice highly resembles the scent of pandan leaves. When cooked, jasmine rice is stickier than other long-grain rice. It also has a distinct soft, moist texture and a slightly sweet flavour. It is also a much more price competitive option compared to the Hom Mali Jasmine rice grown in Thailand.
2020 is going to be the year of the humble chapati. We are all eating wraps and tortilla instead of bread based sandwiches, and we’ve forgotten the versatility and tastiness of the traditional Chapati or Roti. This is especially true now you can get healthier versions made with high quality gluten free flour or whole-wheat flour. Outstanding chapati has the softness and flexibility to pair with lots of meals, snacking and eating occasions.
8. Protein Snacks
There has been a 32% increase in high protein snacks in 2019. We expect this to continue with new convenient products like Pure Bite Snacks ticking the high protein box as well as other specific health benefits (such as gluten free, vegan, low fat, low salt). Major retailers are now fully on board so the protein revolution will continue into 2020.
We are going to go noodles for noodles in 2020. It will mark the resurgence of a return to Chinese food but with a healthy slant. Particular varieties are going to stand out for their combination of versatility, flavour and health benefits. Soba is the Japanese name for buckwheat and soba noodles made from buckwheat flour, or a combination of buckwheat and wheat flours. They are served either chilled with a dipping sauce, or in hot broth as a noodle soup. Similarly the Konjac noodle is made from the Konjac root vegetable and is super low calorie. Used in stir fry Konjac noodles are an awesome addition to a low calorie diet.
For further information please contact Helen Trevorrow or Vicky Hague at Green Row on
0794 000 9138 or email www.greenrow.co.uk
About Eurostar Commodities
Eurostar is an innovative family business from Yorkshire established in 1994. Eurostar supplies over 10,000 tonnes of product to the UK and Europe every year, they are ingredients experts. Eurostar source the finest grains in short supply chains to ensure quality and provenance.
Eurostar’s core brands include Kintaro sushi rice, GMI Italian flour, Confucius and Chinese Emperor long grain rice, Crispy Bite pizza flour and Eurostar own brand products. Visit our website http://www.eurostarfoods.co.uk or call 01484 320 516. Innovative products for 2019 include:
GMI Italian pizza flours – Pizza Italiana, Pizza Verace and Pizza Dorata
Eurostar Gluten Free flour - various sizes & options available
Eurostar Gluten Free Chapati flour
Spinach, sweet potato and beetroot vegetable flours
Della Terra Peeled Plum Canned Tomatoes & Della Terra Pizza Ready Sauce
Donna Chiara Dried Pasta Range – various sizes and varieties available